A robust hiring ecosystem is one that serves the needs of both employers and prospective candidates, and is a critical component of creating economic opportunity for every member of the global workforce. A robust hiring ecosystem is now more important than ever as COVID-19 has left millions unemployed. To that end, we’ve introduced new ways to help hirers share job opportunities on the platform and as a result will also enable job seekers to take the next step in their careers—you can find more details on what we’ve launched here.
Over the years, talent professionals have widely embraced LinkedIn’s Talent Solutions products. However, research has shown that many small and medium sized businesses (SMBs) don’t have dedicated talent professionals, and that the business owner or a hiring manager often handles recruitment. These time-strapped hirers prefer low-effort ways to hire, such as sharing their job posts with their community directly in their LinkedIn Feed, or talking to applicants on LinkedIn Messaging. And with our recent data showing that the share of job applications to SMBs has risen 25% since March 2020, it is all the more important that SMBs are well-positioned to meet this increased interest.
Our goal with this product release was to give SMB hirers a simpler experience that enables them to work efficiently—whether on mobile or desktop.
One of LinkedIn’s engineering principles is to build for leverage, a corollary of which is to leverage existing solutions as much as possible. We applied it to this project by leveraging existing mid-tier and backend services.
Our focus was on revamping the mid-tier to support all clients, implementing new APIs, and building a new UI for job and applicant management for both mobile and desktop (as shown in Figure 1).