Mastering your social media techniques is crucial to the success of your business. With over 2.3 billion active users across all the major social media platforms, the market is huge and even claiming a tiny percentage of your customer base means you have reached a huge level of success. However, to claim this success, you need high social media engagement rates, which, in most cases, is easier said than done.
Research Your Industry
Before you even start creating content, you need to be aware of the audience that you are posting for. You’ll need to be aware of what language will best connect with your readers, what topics they will want to read about and what format your readers will respond to. This can all be achieved with a little market research and by checking out what your successful competitors are up to.
It can also be extremely beneficial to create a sort of checklist that you can use alongside you when you’re creating your content posts, allowing you to be sure that every aspect of your market research is covered in each post, ensuring that each post is perfect for your readers.
It’s easy to follow the leading social media pages in your industry, waiting to see what content they post and then simply replicating. If this is your content marketing process, consider why people will come to your page if they can go straight to the leading source. With your account, start following the data sources of the things you are writing about, for real-time information so you can become the authoritative figure.
For example, if you’re a clothing company, follow the manufacturers and brands themselves rather that outlets that supply these brands. This way, you can be sure that your information is always accurate and up to date.
Posting High-Quality Content
An important consideration to boost your engagement rates is posting high-quality content that your followers will want to go out of their way to engage with. However, writing premium-styled content is not always easy. To save time and to minimise the risk of posting low-quality content (potentially damaging your business’ reputation), you can employ the help of freelancers on websites such as Upwork, Freelancer and People Per Hour. Alternatively, you have already written the content; you can employ the help of professional expert writers which can be easily found on websites such as Paper Fellows who can provide you with leading proofreading, editing and content creation services.
It’s vital that you learn how important images are when posting content to your social me ia profiles. When choosing your images, always ensure that the image is relevant to your post and that you always avoid using free stock imagery. When selecting images, you can create your own (highly recommended) or used paid stock imagery. This is so you can be sure you won’t run into any copywriting or plagiarism issues.
Using images on Twitter has been proven to boost engagement rates by as much as 150%. It’s also worth noting that images with faces or people in will also receive a 36% increase in engagement, especially faces with smiles.
If you post once a week, people will simply dismiss your page as not being up to day and relevant. When running a leading social media page, you need to be posting every single day, every other day minimum, but even then, you will still risk losing followers. By posting every day, even multiple times a day, you’ll be embedding your brand and business into the heads of your readers and followers, and they’ll naturally feel drawn to engaging with your posts.
Trying to make your business stand out in a world that’s so connected and competitive may seem like an overwhelming task, but it’s very achievable if you invest your time in the right places. By focusing on delivering the best user experience possible, you can be sure that you’ll increase your online presence as well as those all-important engagement rates.
Sharon Conwell has been a content marketer and ghost writer at over 20 online projects. She’s specializing in content creation and optimization. Now she is a part-time educator and an editor at Big Assignments. She loves coffee, tulips and her Shih Tzu named Bobby.