Whether you are a small business or a large corporation, your email signature is an important part of your corporate identity, and as such should be consistent throughout your organization, no matter what the size. If you are currently in the process of researching email signatures to design your own, you can always get plenty of excellent design tips online. Below are some of the reasons that all employees should have an email signature, and why you need to have consistency throughout your organization.
Branding For Your Company
Whether you use an email signature generator or create your own, your email signature should reflect your corporate identity and branding. It is important that if you are using your company logo in your email signature, that you use an image file that is suitable for this purpose in its size, and also its dimensions. Make sure that all employees not only have an email signature, but there is consistency throughout your company to help reinforce your brand.
Keep It Professional
When you have a well thought out email signature which contains all of the necessary information without overloading it, you create a professional image to the recipient of the email, which also enforces your legitimacy. All individuals or companies would prefer to deal with professionals, so creating that image from the start will go a long way towards the success of your company.
A Bit Of Self Promotion
When you send someone an email which you know they are going to read, you have their undivided attention, so you should make sure that you exploit that. As long as you do not overload your signature with too much information, you can promote your company or even your social media profiles for your business. It is simple to place a variety of different social media links into your email signature such as;
- Google My Business
You may also wish to consider having your email signature created by a professional, and you can also include pictures of individual staff members, which will help to put a face to the name for the people receiving the emails.
People Know Who You Are With An Email Signature
Not only does it look very unprofessional if you send a business email without a signature at the bottom of it, but the person receiving the email will not know who you are. You company website URL may be made up of initials, rather than the full name of the business, so without putting the URL into a browser and searching for the company, the recipient may not have a clue as to who you are. When the correct information is in your email signature, the person on the other end will be able to tell who you are, your position in the company, and what your business does, as well as also potentially containing other information such as a picture or links to social media. So the real question is why would you not use a professional email signature in your business?