Large companies have large resources, meaning they can either outsource or have an independent marketing department dedicated to driving traffic and increasing sales. Smaller businesses, especially start-ups, do not have that luxury. They must have a hands-on approach to every digital marketing tactic they use, and they need to use all that they can in order to get their name out there and grow a following of loyal customers.
Thankfully, there are many avenues to choose from, meaning you can find your demographic and effectively communicate with them with little effort. To achieve this greater visibility, however, you must first follow this guide.
Though social media has become less social and more corporate in recent years, that doesn’t mitigate its growth potential. You need to focus on organic engagement, however, if you are to hope to create a community of engaged customers. To achieve this, create a strong narrative that your customers either can relate to or find interesting.
SEO, or Search Engine Optimization, is the practice of optimizing your website and your presence on the Internet so that search engine algorithms can rank you highly. Different elements like site-speed and formatting can all affect how your website performs, whereas the number of backlinks on high-ranking websites affects your off-site SEO performance. It is only by starting an SEO campaign that you can see your website on the first page of search engines, but you have to adhere to Google’s guidelines, or else find your website de-listed entirely.
Pay Per Click Marketing (PPC) can be a huge waste of money if you do not know what you are doing. That is because keyword choice is critical; choose a too popular keyword, you pay a premium for every single visitor to your site without a guarantee on a sale. Choose a keyword that does not apply to you or one that would not be used by your demographic, and you won’t get the engagement you want. PPC marketing requires as much research as any other marketing tactic, so be warned before you start using Google AdWords
Hiring a Third-Party Agency
As you can expect, digital marketing is a specialist field unto its own. Yes, you can attempt and even succeed at using these marketing techniques yourself, but doing so would take time. You will need to learn while you are on the job and as a business with costs, the time it takes you to put together an effective marketing scheme could be the end of your company. That is why hiring a search marketing agency that specializes in SEO and PPC marketing, like Eventige.com, is critical to success. Putting too much effort into digital marketing yourself, after all, will only detract from what will turn one-time customers into repeat customers – your customer service.
Digital marketing is obvious because nearly everyone in the western world has a smartphone. Globally, this number sits at 4.94 billion. These devices have access to the internet and social media, meaning that if you do not focus on digital marketing, you will be missing out on a lot of traffic. Do it right, and you can see long-term success.