By Marcel Becker
The mail team at OATH is busy integrating Yahoo and AOL technology to deliver an even better experience across all our consumer mail products. While privacy and security are top priority for us, we also want to improve the experience and remove unnecessary clutter across all of our products.
Starting this week we will be serving images in mails via our own secure proxy servers. This will not only increase speed and security in our own mail products and reduce the risk of phishing and other scams, but it will also mean that our users don’t have to fiddle around with those “enable images” settings. Messages and inline images will now just show up as originally intended.
We are aware that commercial mail senders are relying on images (so-called pixels) to track delivery and open rates. Our proxy solution will continue to support most of these cases and ensure that true mail opens are recorded.
For senders serving dynamic content based on the recipient’s location (leveraging standard IP-based browser and app capabilities) we recommend falling back on other tools and technologies which do not rely on IP-based targeting.
All of our consumer mail applications (Yahoo and AOL) will benefit from this change. This includes our desktop products as well as our mobile applications across iOS and Android.
If you have any feedback or want to discuss those changes with us personally, just send us a note to firstname.lastname@example.org.