There are two primary paradigms for the discovery of digital content. First is the search paradigm, in which the user is actively looking for specific content using search terms and filters (e.g., Google web search, Flickr image search, Yelprestaurant search, etc.). Second is a passive approach, in which the user browses content presented to them (e.g., NYTimes news, Flickr Explore, and Twitter trending topics). Personalization benefits both approaches by providing relevant content that is tailored to users’ tastes (e.g., Google News, Netflix homepage, LinkedIn job search, etc.). We believe personalization can improve the user experience at Flickr by guiding both new as well as more experienced members as they explore photography. Today, we’re excited to bring you personalized group recommendations.
Read more over at code.flickr.com