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Engineering News

A Quick Guide to Fixing Broken Smartphones

Technology geeks might love to get their hands on the latest smartphones so that they can test out all of its features for hours. There’s something about having a new smartphone with the latest operating system and impressive specs. At the same time, smartphones are notoriously easy to break. You can shatter a touchscreen, break a charging port, or dislodge a battery by accidentally dropping your smartphone. If you have graduated from the New Jersey Institute of Technology then fixing…

Engineering Ethics Blog: Facebook’s Frankenstein Effect

The Frankenstein story, as so vividly penned by Mary Shelley in 1820, came at the dawn of the Industrial Revolution which brought the fruits of scientific knowledge to the masses.  Victor Frankenstein’s sub-creation monster turns against him, and the scientist and inventor rues the day he brought it to life. At a November 2017 conference in New York City sponsored by the Clinton Foundation, two inventors who were there at the creation of Facebook expressed similar regrets for what they…

Importance of Email Validation in Email Marketing

One of the biggest mistake a business owner can do is believe that email marketing is not useful anymore. There are marketers who have given up the email campaign scheme in favor of social media advertising, but they are losing a great deal, because email marketing is three times more effective than social media. Email marketing involves sending a promotional message or an ad to a subscriber, through email. Many organizations have become aware of the benefits of having an…

SEO Performance in 2018 Using Cloudflare

For some businesses SEO is a bad word, and for good reason. Google and other search engines keep their algorithms a well-guarded secret making SEO implementation not unlike playing a game where the referee won’t tell you all the rules. While SEO experts exist, the ambiguity around search creates an opening for grandiose claims and misinformation by unscrupulous profiteers claiming expertise. If you’ve done SEO research, you may have come across an admixture of legitimate SEO practices, outdated optimizations, and…

Earthquake engineers conduct research on steel collectors

Robert Fleischman and members of his research team stand dwarfed by a test structure built on the shake table at UC San Diego’s Englekirk Structural Engineering Center. Credit: University of Arizona An award-winning team of researchers at the University of Arizona and partnering universities is working to develop buildings that will not collapse under the force of major earthquakes, such as last year’s 7.1-magnitude quake in central Mexico and 7.3-magnitude quake near the Iran-Iraq border. The two earthquakes were the…

Lessons learned from adding Site Search 360 on Cloudflare Apps

This is a guest post by David Urbansky, CEO and Co-Founder of SEMKNOX and Site Search 360. David is a search enthusiast having built natural language search experiences for e-commerce sites and recipe search engines. As a startup founder, there are always key product decisions to be made when Site Search 360, our key product, is embedded in one context versus another. I’d like to share some experiences, choices, and challenges in our process packaging Site Search 360 for Cloudflare…

Four lessons in making Pinterest faster on Android – Pinterest Engineering – Medium

Arla Rosenzweig & Lin Wang | Performance TPM, Performance engineer As engineers, we intuitively know that a faster app is a better experience for Pinners, but we also have proof that when web pages load faster, user growth improves. Last year, we doubled down on performance across our platforms so that wherever our 200 million monthly active users were around the world, and regardless of their device, Pinterest would help them discover and do what they love — hopefully without waiting too…

Method to precisely determine when cell has ‘cashed’ RNA ‘checks’ written by active genes — ScienceDaily

DNA has often been called “the book of life,” but this popular phrase makes some biologists squirm a bit. True, DNA bears our genes, which spell out the instructions our cells use to make proteins — those workhorse molecules that comprise our physical being and make just about everything in life possible. But the precise relationship between the protein “blueprints” encoded in genes and the amount of protein a given cell actually makes is by no means clear. When a…

The magic of movies not tied to using latest technology according to new research — ScienceDaily

In the nearly 60 years between the 1939 release of Hollywood’s first animated movie, Snow White and the Seven Dwarves and modern hits like Toy Story, Shrek and more, advances in animation technology have revolutionized not only animation techniques, but moviemaking as a whole. However, a new study in the INFORMS journal Organization Science found that employing the latest technology doesn’t always ensure creative success for a film. In his study, “Drawing Snow White and Animating Buzz Lightyear: Technological Toolkits…

Superconducting synapse may be missing piece for ‘artificial brains’ — ScienceDaily

Researchers at the National Institute of Standards and Technology (NIST) have built a superconducting switch that “learns” like a biological system and could connect processors and store memories in future computers operating like the human brain. The NIST switch, described in Science Advances, is called a synapse, like its biological counterpart, and it supplies a missing piece for so-called neuromorphic computers. Envisioned as a new type of artificial intelligence, such computers could boost perception and decision-making for applications such as…