Introducing inclusive beauty searches for mobile – Pinterest Engineering – Medium


By Yanis Markin | Product Designer, Discovery

This week, we’re announcing skin tone ranges is coming to iOS (followed by Android) so Pinners can discover relevant hair and makeup ideas. Over the coming weeks, when Pinners search for beauty ideas on their iPhone or iPad app, a palette representing a range of skin tones will appear. The palette enables them to personalized Pins and videos they see.

By combining the latest in machine learning and inclusive product development, we’re able to directly respond to Pinner feedback and build a more useful product.

Last year, nearly 60% of the top 100 search terms for skin-related searches involved a tone, such as dark skin, pale skin, and olive skin, which showed us women of all skin types wanted a way to customize their searches. By combining the latest in machine learning and an inclusive design process, we’re able to directly respond to Pinner feedback and design and build a more useful product.

Keep an eye out for a deeper look at the design process behind the product.

Acknowledgements: Emma Herold, Lulu Cheng, Long Cheng, Yixue Li, Larkin Brown, Candice Morgan, Xixia Wang, and Laksh Bhasin.



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