Social media plays a pivotal role in establishing business reputation and development of a relationship with the users or the public in general. The ability and liberty to interact with hot favorite companies, acquire knowledge about new or upcoming products and services, or get an opportunity to see the behind-the-scenes activities of top companies or big brands could be an overwhelming affair for the customers. Unfortunately, all businesses are not utilizing social media to its fullest potential.
Many companies find it pretty difficult to justify the effort, expense, and the time devoted toward proper functioning of a solid social media program. Several of these companies would be missing out these golden opportunities by making some social media mistakes. Here are some of the common mistakes that need to be rectified.
Not Making the Most of the Video Content
One of the hot favorite and predominating forms of social media is video. Websites and live streaming apps are constantly and rapidly growing in popularity. Marketing your brand in this way could be helping you to access a much wider audience because more and more people are focusing on video content and treating it as their main method of information collection whether on Twitter / Periscope, Facebook, or SnapChat. Live streaming videos could be playing an integral role in all your social marketing plans of the future irrespective of whether it is for education or for entertainment.
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Not Flaunting a Visual Voice
It is often felt by experts that a picture is able to communicate a lot and comes in handy when social media platforms such as Twitter actually allows only 140 characters. Pictures are bound to appear on your social media platforms and are pretty impressive. Remember the highest growing social platforms such as SnapChat and Instagram are very much based on stunning visual content. Each and every organization must develop and make the most of a visual voice.
No Proactive Audience Engagement
It is just not enough to go on posting something that your target audience would be enjoying. Businesses must consider interacting with their consumers and fans on the social networking sites for boosting customer relationship and cementing the bond through exceptional customer service. It would be building immense trust that is of key consideration while making efforts at developing a really loyal customer base. People following your business account on various social media platforms would be doing so to feel and become more attached to the brand. As your business expands, it may not be feasible to reach out and interact with each and every follower. You simply need to get into the habit of reaching out to just a few every day. This would help you remain connected to your follower. Other followers would be keeping a strict vigil on how you are interacting with your followers. This should be building long-term trust.
You must remember that social media would be playing a pivotal role in all your marketing efforts irrespective of whether you are a retail brick-and-mortar outlet or e-store. The line of demarcation between the reality and the Internet is not really as broad as you would think; the actual success of your company would depend to some extent on understanding exactly how thin the line would be in reality.
Author Bio: Kelly Wilson is an experienced and skilled Business Consultant and Financial advisor in the USA. She helps clients both personal and professional in long-term wealth building plans. During her spare time she loves to write on Business, Finance, Marketing, Social Media. She loves to share her knowledge and Experts tips with her readers.