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Author: engineering

Engineers perform computational logic with light — ScienceDaily

For the first time, researchers performed logic operations — the basis of computation — with a chemical device using electric fields and ultraviolet light. The device and the pioneering methods used open up research possibilities including low-power, high-performance computer chips. Computers need an upgrade. From smartwatches to data centers, all computers feature similar kinds of components, including processors and memory. These semiconductor chips comprise minuscule electronic transistors on beds of silicon. Such devices cannot be made much smaller because of…

How Artificial Intelligence Will Continue to Influence Marketing

Artificial intelligence had a great role to shape marketing in 2018. You might have witnessed many changes in different areas of marketing. You can expect more improvements in 2019. Following are the five places where artificial intelligence is going to dominate this year. 1. Holistic Media Buying Businesses always find it hard to understand the behavior of their customers. Customers’ behavior keeps changing. They always look for good and quality contents to visit a website and to buy a product.…

Using Social Media As A Crucial Marketing Tool

There’s no way of escaping it: in the modern age, using social media is essential for marketing. With Instagram alone boasting over 800 million monthly active users and other social sites claiming statistics which are just as impressive, it’s clear that a critical mass of potential consumers is all over social. From the small business which can target adverts at those who live in a certain neighborhood to the major international corporations ready to announce a new product launch, almost…

Feds to ease rules on drone flights over crowds and at night

In this April 29, 2018, file photo, a drone operator helps to retrieve a drone after photographing over Hart Island in New York. Federal officials plan to ease restrictions on flying drones over crowds and at night. Federal officials plan to ease restrictions on flying small drones over crowds and at night, which would give a boost to the commercial use of unmanned aircraft. The Federal Aviation Administration outlined draft rules Monday, Jan. 14, 2019, that would let drone operators…

Cloud Computing Advantages For Financial Service Companies

Cloud computing gained a lot of prominence in the IT industry so it should be no surprise to see that financial service firms are now embracing it. The only problem was security flaws. Since now we have security at an all-time high, we should all be aware of the various advantages gained by financial services that decide to use cloud computing. Increased Security One thing that is a paradox for many but that is reality is that cloud computing can…

How LinkedIn Uses Data to Improve Video Performance

At LinkedIn, we use data to improve our members’ experiences while using our site. On the video team, we value metrics that yield insight on how long our videos take to load, why certain videos draw more attention than others, and how our members tend to interact with videos across web, iOS, and Android. In short, the various data points collected during video playback on LinkedIn are leveraged to drive powerful improvements in video performance. Technical terms This post will…

Manifold: A Model-Agnostic Visual Debugging Tool for Machine Learning at Uber

By Lezhi Li and Yang Wang Machine learning (ML) is widely used across the Uber platform to support intelligent decision making and forecasting for features such as ETA prediction and fraud detection. For optimal results, we invest a lot of resources in developing accurate predictive ML models. In fact, it’s typical for practitioners to devote 20 percent of their effort into building initial working models, and 80 percent of their effort improving model performance in what is known as the…

Rethinking data center design for Singapore

LT CLAY In September, we broke ground on our new data center in Singapore, our first custom-built data center in Asia. Planning a hyperscale data center for a small island nation presented new opportunities for both design innovation and efficiency. Joining our portfolio of hyperefficient facilities, the Singapore data center was designed from the ground up with features that minimize the use of land, energy, and water. When siting data centers, we look for locations with robust infrastructure, an excellent…

Research on metamaterials transforms satellite communications

Doug Werner, John L. and Genevieve H. McCain Chair Professor in Electrical Engineering at Penn State (left), and graduate student J. Daniel Binion. Credit: Pennsylvania State University Groundbreaking innovations on antenna technology, based on a collaboration between Lockheed Martin Space and Penn State, are now under consideration for use in the next generation of GPS satellite payloads. Douglas Werner, John L. and Genevieve H. McCain Chair Professor in Electrical Engineering, along with his current and former graduate students, J. Daniel…

Accurately predicting fracture mechanics can help industry optimize pumping, fracturing-fluid viscosity, other parameters — ScienceDaily

A new computational model could potentially boost efficiencies and profits in natural gas production by better predicting previously hidden fracture mechanics. It also accurately accounts for the known amounts of gas released during the process. “Our model is far more realistic than current models and software used in the industry,” said Zden?k Bažant, McCormick Institute Professor and Walter P. Murphy Professor of Civil and Environmental Engineering, Mechanical Engineering, and Materials Science and Engineering at Northwestern’s McCormick School of Engineering. “This…