A Critical Juncture for the Open Internet


Back in June, we blogged about the draft EU copyright proposal which is currently making its way through the legislative process in Brussels.  We outlined how under one of the more controversial provisions within the draft Directive, Article 13, certain Internet platforms could be held legally responsible for any copyright content that their users upload and would effectively have to turn to automated filtering solutions to remove infringing content at the point of user upload. Moreover, in order to avoid potential legal liability, it is widely expected that content sharing providers would err on the side of caution and remove excessive amounts of content, resulting in a form of online censorship.

Since that blogpost, the European Parliament Plenary narrowly voted on 5th July to reject the proposal tabled by the Legal Affairs (JURI) Committee and a mandate to negotiate, and now the proposed Directive will undergo a full discussion and rescheduled vote in the next Plenary meeting on 12th September. This was a fantastic outcome, thanks in large part to a groundswell of support from those who value the fundamental right of freedom of expression online. It has presented a window of opportunity to correct the deeply flawed approach to copyright reform in Europe and find a more balanced solution. Campaigning has continued throughout the summer period and MEPs are now set to vote again on a proposal that has heavy consequences for the open Internet if passed in its current form.

What is at stake?

  • Widespread disruption to the web
    The Article 13 proposal has an incredibly broad reach in terms of who can be impacted. We face a scenario in which not only the large content sharing platforms, such as Facebook and YouTube, but other businesses involved in storing and giving access to material uploaded by users – music, pictures and videos – will be forced to try and conclude licensing agreements with rights-holders, and could have to resort to content surveillance and removal activities to protect their business. This could include blogging and discussion platforms. This could also potentially impact Cloudflare and its ability to innovate in the European market with new services that offer a storage component.
  • Your freedoms and rights
    The proposal threatens the freedom of expression and information and upsets the balance of rights that has been so important to Internet innovation. Creators, users and independent businesses alike – any content that is uploaded may be deleted without your consent by Internet providers anxious not to incur legal liability. The right to freedom to access information and the right to conduct a business are also now at risk.
  • User experience
    As the Internet has improved in terms of speed and delivery, the visual Internet buffering experience of yore is now a rarity. Add in a new monitoring and filtering function however, tracking the vast range of content that is uploaded by users against databases of flagged copyright content, and we now have a new layer of complexity which could have a negative impact on user experience. This could range from delays in downloading to vast and confusing blank spaces on the web.
  • Diversity
    Start-ups and smaller businesses will  be heavily burdened by the new obligations, meaning that the internet giants will gain an even deeper foothold in the marketplace. Smaller players will not have the presence, ability or market power to engage in appropriate licensing agreement discussions with the range of rights-holders that exists. Furthermore, in some cases, these arrangements do not even make practical sense.  And so in every sense, diversity in Europe will be diminished, both in terms of providers who can afford to operate in such a market and also the availability of culturally diverse, rich content. Europe will simply lose out, as smaller companies look to other geographic markets and users face restricted choice.

What can be done?

Image courtesy of EDRi

There is still some time left to share your views with MEPs who have a key role in this debate and with those who may have hesitated over the July vote. We particularly appeal to all our European users and readers to contact their MEPs and pass the message that the Article 13 proposal is flawed, upload filters and online monitoring are not the way forward, and fundamental rights must be preserved. You can  check the voting statistics for MEPs in different European countries and contact your local representatives using this website. You can also call your MEP, locating their details using this tool.

As an ardent supporter of the open Internet, Cloudflare has been deeply troubled by the Article 13 proposal and some of the discussions that have taken place. We hope you will join us, and many others, in this important campaign and help to #SaveYourInternet.



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